The format of these workshops are totally flexible and can run as short information sessions over a one hour time slot or they can be expanded depending of the depth of understanding required. The content will consist of both theory and practice and can be tailored to your needs. All workshops are designed to challenge the participants to think in a different way.
For more information on the undermentioned workshops and programs please contact Shirley Anne Fortina by completing the enquiry form.
Workshop Details:
The next BrandYOU full day workshop will be held at Technology Park Function Centre, Bentley, WA on the 15th September 2010.
BrandYOU
Do you feel confident in yourself and what you do?
Do you know your value and how to communicate this effectively?
Have you ever tried to identify your unique qualities?
Do you know what you want, need or value (in life / for your career)?
Do you know what you believe in, what you have to offer and what’s important to you?
Have you ever set goals across all areas of your life?
Have you ever completed a personal SWOT analysis (strengths, weakness, opportunities, threats)?
If you answered “NO” to any of these questions, then it is important that you take some time out to invest in yourself. The BrandYOU Programme can provide answers to the above questions in four simple steps. It will improve your performance, increase your confidence levels and help you communicate your value to your family, friends, colleagues, clients and your management.
Communication, Communication, Communication Most organisations are continually changing however in the current economic climate this skill is even more critical with the level of change taking place.
The communication process
Communication styles
Using your E.A.R.S (explore, affirm, recap, silence)
Active listening
Effective questioning
The importance of body language
Cross Cultural Communication
Cultural conditioning
Diversity in the workplace
Information gathering
Effective cross-cultural communication
Positive Persuasion
You do not work alone – effective communication and strong relationships help you to positively influence the people around you and help you become successful (how to build effective relationships)
Effective team communication (the communication process)
Greater cooperation
Meeting communication (The five W’s and one H of meetings)
Value Proposition ‘elevator speech’
Understanding your skills and strengths are critical to career and business success.
Identify a list of your transferable skills – using a simple table.
Participants to be challenged to think about their own brand and walk away with a value proposition that can be continually improved on.
In today’s environment you need to know what your strengths and weaknesses are, be able to articulate who you are, what you represent and what value you bring in a concise and succinct way. You need to do this in a way that you will be remembered - for the right reasons!
Time Management – Work/Life Balance
Time management and work life balance are intrinsically linked.
We will look at ways to combat procrastination, actively and effectively manage your time, prioritising and setting realistic personal and business goals.
The wheel of life – goal setting across all areas of your life.
Effective use of a diary system and the merits in turning off the phone and email.
Business Networking
Your circle of influence – developing and expanding your networks both internal and external
Building effective relationships – the trusted advisor concept
Strategically planning your networks - the who, what, where, when and how
Questioning techniques to help you move the relationship from a contact phase to a long term relationship phase
Maintaining your contacts and relationships – using your systems to support you
Less talk more action
Reputation and Profile Building
Identify your personal brand, your value proposition and how to communicate it ensuring consistency
Strategic planning and strategic networking
Increase visibility and develop your professional presence and reputation
Getting the most out of events, seminars and presentations with a focussed approach and limited input (investment = value and exposure equation)
New Business Targeting
Making sure the existing clients are happy
Identify and then qualify a target list in line with your preferred clients
Looking at your networks to see if there is a connection
Making the initial contact – Warm vs. Cold
Value proposition
Relationship bell curve
Client Account Planning
Strategic client assessment
Share of wallet evaluation
Client focussed relationships
Health checks and client reviews
Project debriefs
2-4-8 principle
Cross division client planning (cross selling – how to become more effective at it)
Action plans – follow up and follow through
Using your systems to support you
Shirley Anne Fortina
Shirley Anne Fortina is the principal of The POD Consultancy, a
facilitator, trainer, business development coach and speaker.
