Strategic Business Development

“Shirley Anne has been supporting the ISA Group as an external consultant over the past two and half years. She provides us with support across the following areas:

  • Business coaching for both Directors of the company providing a sounding board that is open, frank and direct thus keeping is accountable and on point.
  • Strategic business development.
  • Client relationship management planning.
  • Creation of client health checks. This has been an invaluable tool and one that continues to grow the business.
  • Staff training & development – business development & personal branding.

Over the years Shirley Anne has provided sharp creative skills and a wealth of knowledge especially relating to Strategic Business development. Shirley Anne has a strong work ethic with the ability to recognise opportunities and has offered invaluable ideas for ISA Group to target and develop new markets.”
Noelene Merrey – CEO ISA Group Pty Ltd 

Strategic Business Planning Facilitation

“Shirley Anne facilitated our recent strategic business planning process. It was a pleasure working with Shirley Anne, not only did she assist us in achieving our planning goals, she is extremely knowledgeable and provided great insight into contemporary leadership and management theories, which we then incorporated into our workshops. Shirley Anne is an energetic facilitator and she engaged the group right from the beginning, setting the scene, and encouraging open conversation. Thanks Shirley Anne.”
Kellie Houlahan Corporate Manager at Main Roads Western Australia  

Personal and Career Branding

‘Recently we engaged SAF to facilitate and raise awareness of dress, behaviour, casual Fridays, working online or offline and how each of these impact on personal identity at work. By learning the concepts and strategies of personal branding and the importance of this in the workplace highlighted the need for people to take more responsibility, reflect on who they are and what they wish to project.

The second session built on the strategies of the first session by taking personal branding to the next level. The key focus being career strategies such as ensuring profiles in social media and resumes reflect clearly identity and brand people wish to portray for career success.

The feedback from staff rated the content topic and facilitation highly beneficial and timely reminder with the rise of social media.  Subsequently as a result of the feedback further development programs will be introduced to our staff later this year.’
Manager Organisational Development


“SwanCare utilised the services of Shirley Anne as facilitator for their annual strategic planning day in May 2014. She was very thorough and was able to keep the board and executive management focused and on task throughout the day. Shirley Anne uses a variety of techniques and ensures that conversation and thoughts flow whilst maintaining a lively and fun atmosphere. The final outcome exceeded expectations, and her follow-up work since the planning day has been exceptional and extremely valuable. I would have no hesitation in recommending SAF for any similar styled consultancy work.
Graham Francis Chief Executive Office at SwanCare Group


“We hired Shirley Anne as a keynote speaker at Realmark’s inaugural property management conference, “Embrace”. Shirley Anne delivered excellent training on “Brand You”. She listened to the brief and her delivery was exactly as requested. The staff were left feeling empowered and focused. I would recommend Shirley Anne to any business that wants to bring out the best in their team.”
Sara Young Corporate Director – Property Management Corporate Services Realmark  

Click Colours – Team Development Day Feedback

“The positive feedback has been tremendous, with regards to both your presentation style, and the content – a big hit with the team. We really appreciated you tying it back to our business as well.”

“Thank you so much for a great morning and making it very real and practical within our working environment. The team isn’t easy to impress and can be quite a difficult audience – but you did it with ease and we’ve received very positive feedback.”
Manager Community Development


‘Shirley Anne has provided multiple services for the Department I work for including:- Facilitating a BlueSky thinking session for the future online needs of our Department; Business coaching; Business planning sessions. Shirley Anne on every occasion has exceeded expectations with the service she has provided. She has a very positive attitude; is results focused and a delight to work with. She has excellent people management skills and leaves everyone feeling energised even after a day of complex problem solving and planning. I would not hesitate to work with her again.’
Emma Cooper, Manager Communications, Department of Transport


“Recently myself and fellow Area Sales Manager, Melissa McKeand, engaged Shirley Anne to facilitate a development session with our Store Managers. Shirley Anne was fantastic and absolutely delivered on our requirements. Content was relevant, thought provoking and provided tools for participants to take away and use in their day-to-day business. Shirley Anne’s presentation skills are outstanding, she has an amazing ability to keep all participants engaged 100% of the time, and encourages open discussions drawing out needs of participants, and in many cases needs that participants themselves have no self-awareness of.
Melissa and I believe Shirley Anne is one of the best facilitators in Australia, and would have no hesitation in recommending Shirley Anne to anyone who is looking to develop either themselves and/or their business. Thank you SAF, your work is awesome, and our teams are still referencing your sessions and are wanting to know when we can get you back.”
Donelle Kirby, Area Sales Manager at Bankwest

Personal Branding

“I invited Shirley Anne to provide a two-part workshop for my group of CEOs and business owners, TEC52, 6 months apart, on the subject of personal branding. The format worked extremely well as Shirley Anne took us through a clear progression of the methodology showing how it was relevant to every member’s leadership style and opportunities for growth. There was also very solid backup with relevant texts and highly developed learning materials. Shirley Anne has a warm, engaging style and the workshops were very interactive–opening the way for a great conversation on the subject and deep learning for all members. She was also very adaptable to the group’s requirements, showing exemplary customer focus. I would highly recommend Shirley Anne’s work.”
Jeff Bell | ChairTEC52 Chair

“Shirley Anne was the keynote speaker at the Bankwest Women in Leadership forum in June 2012. Around 250 women in leadership roles attended the event on the topic of Managing Work/Life Balance. Shirley Anne proved to be a highly engaging speaker, sharing the right balance of practical tools with inspiring stories. The activities that Shirley Anne facilitated as part of the session were insightful and well suited to the audience. Participants left the room buzzing with ideas and motivation, and a follow up feedback survey told us that a majority of participants made positive changes to their lives within two weeks of attending the session.

I would highly recommend Shirley Anne as a speaker, presenter and facilitator.”
Britt Jacobsen | Manager, Engagement and Development, Bankwest

“Shirley Anne is a dynamic presenter who has the natural ability to inspire and guide people to expand their understanding of complex concepts. Her delivery style creates an ideal learning environment where participants are individually challenged and yet gently supported, this results in participants who become intrinsically motivated to apply their newly found knowledge.”
Kylie Cutten, Lead Facilitator for the Department of Agriculture and Food, Building Farm Business Capacity Training

“We recently engaged Shirley Anne to provide a workshop on branding, marketing and business development basics to a group of our clients. Shirley Anne presented a 2 hour workshop which not only covered these basics but also helped our clients truly understand the important role these play in any successful, growing business. Her expertise in relation to business development, sales and business planning was clearly evident. Feedback from our clients was very positive and Shirley Anne was not only extremely professional and a pleasure to deal with but completely committed to ensuring this workshop delivered its objectives to our clients.”
Jo Casey | Marketing & Business Development Manager, Grant Thornton Australia

“Shirley Anne (SAF) presented to our professional female staff on personal brand and presentation skills. SAF presented a high-energy and diverse presentation which met our objectives. Every attendee took something away from the training that will have a positive impact on their careers. SAF’s ability to offer such a diverse range of information in a tight time frame and keep her audience engaged at all times was excellent. Thank you!”
Anthea Guazzelli | Business Development Manager, Middletons

“Shirley Anne presented at our Perth conference in February. She single-handedly presented a three hour stream on ‘Executive Business Management Fundamentals’ to a large number of delegates. This stream covered a wide range of issues including, business and strategic planning, understanding financial statements, enhancing business acumen, and internal and external stakeholder priorities.

Shirley Anne was exceptionally well prepared, was totally across our brief and the requirements of our audience and comfortably commanded the room. She is a very intelligent and professional presenter.
Feedback from delegates following the close of the conference was exceptional. All respondents have stated how Shirley Anne made difficult and often ‘dry’ subject matter both interesting and enjoyable and that their knowledge and understanding had significantly increased. She was listed as the one of the highlights of the conference by many of the delegates who attended her stream.

It was a pleasure to work with such an experienced, intelligent and professional speaker. I would not hesitate to recommend Shirley Anne to any organisation that may wish to engage her as a presenter at any conference or event.”
Helen Ainsworth | Conference and Marketing Manager, Executive Assistant Network

“Shirley Anne Fortina facilitated a two day strategic session for us. The group was very diverse ranging from Board members, executives to senior management both from Australia and overseas. Her ability to keep this group focused on the key outcomes was exceptional. Using practical examples and some theory we achieved more than anyone had expected. The development of the team, who had all come together for the first time, was also very good. I would recommend Shirley Anne to any organisation.”
Giulio Casello | CEO Sundance Resources Limited

“We both came away from the coffee saying how good it is to talk things through with you as you are competent in so many areas and really help us clarify our thoughts and what questions we need to be asking ourselves to make decisions. So thank you….. we love your energy.”
A happy SME Client

“Shirley Anne has mentored me through some challenging career related decisions. She is generous with sharing her knowledge and her time to invest in relationships – particularly when ‘the going gets tough’. I recommend Shirley Anne on either a one-to-many or one-to-one consulting basis, whereby she motivates you into action plans and achieving results.”
Clare Oborne

“Shirley Anne (SAF) is a person I trust and respect professionally and am fortunate to have as a friend. A chat or meeting with SAF is never a dull, uneventful experience – her enthusiasm, engaging manner, insightful thoughts and ideas (which she shares readily), challenges (which she throws out every time we talk!) and extremely high levels of intelligence, nouse and EQ make that impossible. What is even more important is that she tops that off with accessibility, reliability and responsiveness – deal with her and you will soon learn about follow-up and follow-through! She is the ultimate mixture of great technical skills and personal attributes one dreams about. I learn something every time I talk to SAF and love working with her. How nice to read all the other comments above/below which I can only endorse.”
Sean Larkan, Partner | Edge International

Personal Branding Workshop

“I thought it was great, her delivery was really good and I think the time the training took was just right, it kept everyone engaged for the whole time”. “Shirley Anne demonstrates that she practices what she preaches and that comes across well. Her willingness to offer help and support beyond the training course was noted and appreciated’. “Overall it was worthwhile and beneficial and something that I would promote to the rest of the business”.
Hudson Global Resources (Aust) Pty Limited

Effective Relationships Workshop: “Working in a customer orientated industry, I found the Effective Relationships workshop beneficial, reminding us of the core competencies required that need to remain at the forefront of our thought process when it comes to maintaining a mutually beneficial relationship with our clients both short and long term.”
Damien Otto, Executive Manager Corporate Financial Services WA | Commonwealth Bank

Marketing Strategies for Professional Services conference: “The Ark Group team would like to pass on our sincere thanks for your involvement in the Developing and Executing Marketing Strategies for Professional Services conference this week. Your contributions and insight helped to make the event the success that it was, and we very much appreciate the time and effort that you put into preparing for and being involved in the conference.” Participant feedback: “Brilliant. Practical, real tools; Excellent presentation and content. Good use of case studies vs. theory.”
Kylie Chambers, Events Director | Ark Group Australia Pty Ltd

“Shirley Anne Fortina (SAF) is an amazing energiser of people. In the 2007/08 financial year whilst SAF was working with us as our Client Services Manager Business, Development, our revenue increased by 36%. SAF contributed significantly to this increase in revenue by:
thinking about and implementing new ways of interacting with our clients; and
‘gently prodding’ partners and lawyers to do what they said they were going to do.
The skills that SAF brought to bear as our Client Relationship Manager will stand her in good stead for this next exciting chapter and I would be happy to discuss SAF’s skills and abilities with anyone considering engaging POD Consultancy”.
John Poulsen, Managing Partner | Minter Ellison

The Making of Me Seminar: “Thank you so much for your valuable contribution to The Making of Me on the 18th June 2008. Your session on personal value proposition was a winner and a reminder for me again to personally work on my own as well as our business pitch. I know that this was the same for many of our attendees.”
Emma Lovel, General Manager | CompetitiveEDGE Events

Personal Development Workshop: “Thank you for presenting at our workshop. I felt that the session broke up the day and had me thinking about some things that I haven’t thought about for a while. The new concepts presented to me like the Circle or Influence & Currency Account made a lot of sense and I can see how that fits into both work & personal life. I am definitely going to use the Wheel of Life to help with setting some short term & longer term goals. The time management was a good reminder of some traps that I do find myself in and to make me think about some changes to make.”
Environmental Workshop Participant | HWE Mining Pty Ltd

Business Networking Workshop: “Overall the feedback was very positive – well done! The course material was useful and the handouts provided to participants were/are also useful. Gained a better insight as to what you should be looking to achieve at a network event. The need to put more conscious thought into my networking plan. I look forward to the follow up session so that I can reflect on my goals set.”
Lucinda Dalla Riva Senior Manager Human Resources | PKF Chartered Accountants & Business Advisers

“The Pod Consultancy recently undertook one on one key client reviews for Authentikos – I understand Shirley Anne immediately connected and won trust with our clients and therefore obtained invaluable feedback which has been like gold to us by way of useful information.”
Sean Larkan, Chairman | Authentikos Consulting Group

Networking Presentation

“We hung on her words. I am developing my skills for building client relationships and SAF provided great insight in easy to understand portions. She also shared some simple tips and tricks that I could use straight away – useful especially with the Christmas season coming up! It exceeded my expectations!”
Stewart Buxton, FutureNet Chairman WA | ACEA – FutureNet